Nigeria’s leading digital asset exchange and money app, Busha, has announced the launch of a licensed prediction market platform called Signal.
Coming ahead of the new Premier League season, the platform allows Nigerian sports fans to predict the outcomes of major sporting events in real time.
Licensed by the Lagos State Lottery and Gaming Authority, Signal launches with markets covering all types of sports.
On the platform, users can make predictions on major football leagues and the UEFA Champions League matches and AFCON qualifiers.
The platform also covers heavyweight boxing bouts and Formula One Grand Prix, with markets updating in real time as participants respond to team news, injuries, transfers, player form and other developments.
Signal by Busha, which is already available as a web platform, is accessible to existing Busha users using their current Busha accounts. New users can get started by creating a Busha account before connecting to Signal.
Users fund their Signal wallets directly from their Busha wallets using supported balances, including Naira, stablecoins, and other cryptocurrencies available within the Busha app.
The launch comes as prediction markets gain global attention for capturing collective expectations around real-world events.
While the category is associated with elections, business and financial markets, it is increasingly being embraced by sports fans as a new way to test their knowledge and engage with major competitions.
Unlike traditional sportsbooks that offer fixed odds, prediction markets evolve continuously as participants buy and sell positions based on new information. The result is a live view of how the market assesses the likelihood of different outcomes before and during competition.
Speaking on the launch, co-founder and chief executive officer of Busha, said Michael Adeyeri said “millions of sports fans already make predictions every week, who wins the league, who scores first or which team gets knocked out.
“Signal gives those predictions a place to evolve in real time, creating a picture of how fans collectively see the game unfolding.”
The launch of Signal reflects Busha’s innovation strategy to build products at the intersection of financial technology, digital markets and consumer experiences, expanding its ecosystem beyond digital asset trading into new forms of market participation.
